See what FORGEDAF is really about and if you're ready for the transformation.
Most tire shops fail because the owner never became the operator.
We rebuild the man running the shop
so the shop finally runs the way it should.
You're running a tire shop… most of the time it feels like the shop is running you.
Your shop isn't failing.
​It's waiting on you to take control
That's where FORGEDAF comes in.
FORGEDAF fixes that.
Click chat or call to start your 30 minute trial for free
Run your life like a business with systems that win.
You don't need more motivation. You need a blueprint. We build the same structure that scaled real companies and forged real leaders. Get clarity, direction, and control in your work, your home, and your mission.
Kill the weakness. Rewire the way you think.
Every man has two voices one drives him, one destroys him. We silence the excuses and rebuild the discipline that makes you unshakable. No more comfort. No more chaos. Just focus, fire, and follow-through.
You don't need another coach you need a Brotherhood.
This is where accountability lives. Real men. Real calls. Real correction. You'll never fight alone again. The Brotherhood keeps you sharp, disciplined, and dialed in every week, every mission, every setback.
We don't do surface-level. Choose the program that matches your commitment.
6 Months Fix the Shop
Problem:
Your tire shop only runs because you hold it together.
Total Rebuild Fix the Man
Problem:
The business is growing… but the pressure is breaking you.
1-Hour Strategy Call With Mike Melton
For business owners who don't have time for trial-and-error.
This isn't a casual chat. This is a high-pressure, straight-to-the-truth diagnostic with someone who's spent 37 years in the trenches building, scaling, fixing, and selling real businesses tire shops, service companies, digital brands, sales teams… all of it.
You're not talking to a theorist. You're talking to a guy who's lived every mistake you're making right now and knows exactly how to fix it.
You bring the fire, the problems, the overwhelm. I bring four decades of pattern recognition and the ability to diagnose your business in minutes, not months.
No BULL. No "maybe" answers. Just clarity, direction, and a real plan you can use the same day.
If you want a soft conversation, don't book this. If you want the truth, the fix, and the confidence to move you'll get more value in 60 minutes than most people get in six months of coaching.
Book it. Bring your problems. Walk away with a plan.
BOOK YOUR 1-HOUR STRATEGY CALLFix the shop. Fix the money. Fix the chaos.
Problem:
Most tire shops fail because of systems, standards, and leadership gaps.
WHO THIS IS FOR:
✔ Tire shops
✔ Automotive repair shops
✔ Owners tired of chaos
✔ Operators ready to enforce standards
This program requires enforcement, uncomfortable conversations, and leadership. If you execute, it works.
If your shop only runs because you hold it together this fixes that. 30 days. Real systems. Real control.
Only committed shop owners will be accepted.
If accepted, you will:
If you're not ready, you won't get in.
Complete the form below. Only serious, committed shop owners will be accepted.
Applications are reviewed within 48 hours. Only serious applicants will be contacted for next steps.
Real questions. Direct answers. NO BULL.
Ready to become. No more excuses. No more delays.
Who want systems, not chaos. Structure that scales.
Who lead by example, not just words. Set the standard.
Who refuse to settle for average. Demand excellence.
Most men are fighting battles alone.
You don't have to anymore.
Simple, structured, and designed to rebuild you from the ground up.
We review your goals & fit. No fluff. Just real talk.
Get your strategy plan + app access. Day one execution.
Weekly calls + daily work + community support.
Lead at work, in the gym, at home. Build the legacy.